thoughts to unlock trillion dollar ideas
Sensory Spike Thesis
A framework for building trillion-dollar outcomes
"Every industry has a dominant sensory spike. The biggest companies recreate, accelerate, or virtualize that sense."
Core Insight
Every human decision is driven by sensory spikes. 5 primary senses:
- • See
- • Touch
- • Hear (SARAS wants to own this)
- • Smell
- • Taste
- • + Common Sense / Cognition
Industry leaders:
- • Identify primary spike sense
- • Deliver it faster / richer / cheaper / more remotely
- • Compress decision time (dopamine)
How to Use
- • Identify which sense spikes first
- • Which are poorly served?
- • Ask: "What would happen if this sense became instant, remote, or programmable?"
Example: Textile / Apparel
- • See is solved (e-commerce)
- • Touch is NOT solved (high RTOs because touch is missing)
- • Idea: tactile interface for remote fabric feel
Universal Table (Senses × Industries)
| Industry | Spike Sense(s) | What's Solved | What's Missing | Trillion-Dollar Opportunity |
|---|---|---|---|---|
| Textile / Apparel | See, Touch | See (e-commerce) | Touch | Remote tactile fabric experience |
| Stock Market | See, Touch, Hear | See (charts), Touch (Fast brokers) | Hear, filter noise | Faster decision per notification |
| Real Estate | See, Touch | See (photos, VR) | Touch, spatial feel | Remote spatial & material realism |
| Food Delivery | See, Taste, Smell | See | Taste, Smell | Digital pre-taste simulation |
| Healthcare | Touch, See | See (reports) | Touch feedback | Remote diagnostic sensing |
| Travel | See, Smell, Touch | See (images) | Smell, atmosphere | Sensory pre-experience engines |